as the tire turns rolls on…

Tune In Today!

By Riley Jarman
We’re proud to bring you a front-row seat to the hottest conversations in the tire industry with our very own podcast and vlog: “As the Tire Turns.” This show is the talk of the town, filled to the brim with industry insights, hearty laughs, and a few stories that’ll make you feel like you’re swapping tales over coffee at the corner store.

Whether you’re on the go or relaxing with a spare minute, tuning in is a breeze. You’ll find easy access to our content on YouTube, Spotify, and Apple Podcasts.

Meet the Movers and Shakers Behind the Mic

The joy of “As the Tire Turns” lies in its colorful lineup of industry experts, tire technicians, and tire-industry legends who pull back the curtain and tell it like it is. From shop-floor tales to industry news, these folks leave no stone unturned—or no tire unmounted, if you will.

Here are just a few of our guests:

Deb Hamlin, Episode 5
When Deb Hamlin takes the stage, she packs in a little bit of everything. From discussions about the TIA’s State of the Union to NextGen Programs and the Accelerate Conference, Deb’s episode feels like an industry roadmap. Oh, and if you thought it was all business—think again! She chats about her favorite hikes, shares thoughts on Jay Cutler and Jordan Love, and gives us a glimpse of what her year as TIA President will look like.

It’s not every day you get a mix of industry talk with some NFL opinions, but that’s just how Deb rolls!

Kevin Rohlwing, Episodes 13 and 14
What do you get when you combine 27 years of safety training, Chicago sports talk, and a nod to the Boy Scouts? You get Kevin Rohlwing, a man of many stories and deep industry experience. Across two episodes, Kevin keeps us entertained with everything from Harry Caray impressions to reindeer tales, AI musings, and stories about the legendary Marvin Bozarth. And if you’ve ever wondered how green corn ties into all this, well, you’ll have to tune in to find out.

It’s one part tire talk, one part life lesson, and all parts entertaining.

John Collins, Episodes 16 and 17
From the origin of the jack vs. ram debate to tales of a $19,500 service truck, John Collins has a story for every listener. Along the way, he tips his hat to industry icons like Ed Wagner and Rick Pearson while reminiscing about changing tires in a tuxedo (you read that right) and 4-H Club memories. If you’re interested in hearing about cranes, TIA Hall of Fame legends, or why Michael Jordan belongs in tire-service conversations, John’s your guy.

Whether it’s a horse named Pal or insights on rear-mounted cranes, John’s blend of humor and history makes for two can’t-miss episodes.

OTR Tire Guys Episode 22/23
Together, Shawn Reaves & Bill Somers are the OTR Tire Guys! episode topics include the evolution of training, Tire Tech Twerking, Hurricane Helene Relief and the origin of the O.T.R. Tire Guys Facebook Page. If you don’t already follow them, you are missing out!
If you’re a tire technician, a longtime veteran of the industry, or someone who simply enjoys a good chat, “As the Tire Turns” has something for everyone.

Get Your Fix with Every Episode

We know how cold winter mornings call for a good read by the fire, and this issue will be filled with news, updates, and features to keep you in the loop. So, what are you waiting for? Check out the link below and start listening today! Whether you’re on a lunch break, traveling between job sites, or winding down after a long day, As the Tire Turns is the perfect companion for every tire enthusiast.

Don’t let the stories roll on without you. Click here to access the podcast links!

There you have it, folks—”As the Tire Turns” is more than a podcast, or even a vlog! It’s a gathering of friends, old and new, coming together to share wisdom, swap tales, and celebrate everything that makes this industry great. We’ll see you on the airwaves!